B2B / Equipment and industrial products
We help buyers understand your products, assess your manufacturing capabilities and request a quotation.
As neededWe adapt the language and structure of your website for new markets.
For
manufacturers
01 / Services
Your website supports the sale before the first conversation. Buyers need to understand what you manufacture, whether it meets their needs and why they can trust your company.
One product / three directions
The website is the foundation. We add the rest to suit your needs.
Foundation
We design websites around complex products and how buyers choose them. From catalogues and technical data to informed enquiries.
Categories and equipment / Specifications and documentation / Applications and projects / Manufacturing / RFQ
Expansion
We adapt your website to the language and context of engineers and purchasing specialists abroad.
English version / Terminology and categories / Specifications and units / International RFQ
Development
We research search queries in your target market and use them to plan your website pages.
Product and industry pages / Content / Technical SEO / Analytics
02 / INDUSTRY CONCEPT
ERGON is an industry concept by Factoria based on publicly available manufacturer materials. It is not work commissioned by the company.
ERGON / INDUSTRY CONCEPT
Explore a technical website for a mining equipment manufacturer, from the product range to an enquiry.
03 / Your current market and the next
When your website does not explain your range, equipment differences or manufacturing capabilities, we create a clear path from product selection to enquiry.
When you need to present your products to a different audience, we adapt your website content and structure.
Website preparation / New market
We adapt the language and content so buyers abroad can assess your products and make an informed enquiry.
A professional English version, including equipment names, technical terminology, specifications and units of measurement.
Categories, navigation and applications that make sense to engineers and purchasing specialists in your target market.
We research searches by product, task and industry to identify the topics your website actually needs.
We build product, application and industry pages, with market-specific pages where needed.
We present manufacturing capabilities, expertise, projects and documentation. Certificates and delivery terms are included only when the company has them.
We make quotation requests clear: product, task, parameters, technical requirements and contact details.
Our scope of work
We prepare your website for a new market. Export strategy, partner sourcing, certification and logistics are outside this scope.
04 / International SEO
We research search queries in the language of your target market before designing the pages. We group them by meaning and buyer intent, then define the website content.
Headings and metadata, internal links, indexing, speed and language-version relationships. Then analytics and data-informed optimisation.
We build the foundation for an organic search presence. We do not guarantee rankings, traffic or enquiries.
05 / Approach
We start with equipment, buyers and real source materials. The website scope, languages and SEO are defined around the needs of the business.
We establish the product range, audience, target market and available materials, then determine whether the website needs an international dimension.
We connect buyer needs, the catalogue, technical data and the enquiry journey.
We design pages, prepare copy and visuals, and test user journeys on desktop and mobile.
We check the website and hand it over for use. Within the agreed scope, we set up analytics and plan further SEO work.
06 / Your project
Briefly describe your project and include a link to your current website. If you do not have one yet, tell us what you manufacture and which market you need it for.
Website, English version, SEO: we will define the scope you need.
An email will open in your email app. Add a brief project description and a link to your company website.
deadberdnyk@gmail.comSend an email